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Small Business Insights
Get the market research and business intelligence you need for growth and success. Get industry data analysis that empowers you to:
- Discover potential customers and suppliers
- Optimize advertising and marketing to ideal customers
- Analyze the characteristics and spending of consumers in the area
- Validate or reject your assumptions about future business performance
- Rank your industry performance across multiple measurements
SizeUp Business Analytics and Market Insights Tool
This interactive tool provides business and market data, including industry performance, demographics, and competitive analysis.
The SizeUp Business Analytics and Market Insights Tool allows users to explore industry trends, local market conditions, consumer demographics, and competitive landscapes for specific geographic areas.
If you are unable to use the interactive tool, you may request this information in an alternative accessible format or explore similar data through downloadable reports or publicly available business statistics.
- What does SizeUp do and who is it meant to help?
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SizeUp serves both small businesses and the large companies that have small business customers. SizeUp helps large companies better serve their small business customers. For more information about this, please see the additional information by industry on our website. SizeUp helps small and medium-sized business owners make intelligent decisions to grow their businesses. To learn more and watch demonstrations, please visit How It Works.
- Where does the data come from?
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In the United States, business data comes from hundreds of data sources including IRS records, county courthouse filings, Yellow Pages and White Pages, business publications, the U.S. Postal Service, and corporate annual reports, which are manually reviewed and maintained. The data is verified through over 25 million phone calls each year by third-party researchers and is constantly updated, which means the competitiveness ranking of businesses is recalculated with every update. This business data is similar to and includes the type of data used by the majority of the Fortune 100 companies, the most used search engines, and even GPS-based auto navigation systems.
- What Industries are included?
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SizeUp includes information on thousands of industries. To be included, an industry must be one in which the typical business produces revenue. This excludes many industries primarily funded by government and religious institutions. Industries included on SizeUp must also comprise at least 1,000 businesses nationwide.
- What do the graphs mean?
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There are a variety of charts and graphs created for you on SizeUp. One of the most common is a chart that compares your business to the performance of similar businesses in your industry located in your same city, county, metro, and state compared to the nation. You can use this graph to compare your business to how similar businesses which compete in your industry are performing in different locations.